For indie artists, establishing relationships with influencers is crucial for outreach, engagement, and promotion. By employing … Influencer Relationships for Indie Artists: Outreach, Engagement, and PromotionRead more
Author: Zara Lark
Zara Lark is an indie artist marketing strategist with a passion for helping musicians amplify their presence in the digital world. With over a decade of experience in the music industry, she specializes in streaming growth and innovative promotional techniques. When she's not consulting, Zara enjoys discovering new sounds and supporting emerging talent.
Tidal Features: Unique Offerings, Growth Opportunities and Benefits
Tidal distinguishes itself in the music streaming landscape by prioritizing high-fidelity audio, exclusive content, and tailored … Tidal Features: Unique Offerings, Growth Opportunities and BenefitsRead more
Deezer Playlists: Strategy, Engagement and Visibility
Creating engaging Deezer playlists requires a thoughtful blend of diverse music selection, user interaction, and an … Deezer Playlists: Strategy, Engagement and VisibilityRead more
Networking at Music Festivals: Strategies, Connections, and Follow-Ups
Networking at music festivals offers a unique opportunity to connect with artists, industry professionals, and fellow … Networking at Music Festivals: Strategies, Connections, and Follow-UpsRead more
Visual Storytelling: Brand Identity, Audience Engagement and Content Strategy
Visual storytelling is a powerful tool that strengthens brand identity by crafting memorable narratives that connect … Visual Storytelling: Brand Identity, Audience Engagement and Content StrategyRead more
Email Analytics: Open Rates, Click-Through Rates and Insights
Email analytics play a crucial role in understanding the effectiveness of your campaigns by measuring key … Email Analytics: Open Rates, Click-Through Rates and InsightsRead more
YouTube for Indie Artists: Growth Strategies, Content Tips and Audience Development
YouTube offers a powerful platform for indie artists to enhance their visibility and connect with fans. … YouTube for Indie Artists: Growth Strategies, Content Tips and Audience DevelopmentRead more
Behind-the-Scenes Content: Audience Engagement, Authenticity and Storytelling
Behind-the-scenes content offers audiences an intimate look at the processes and people that shape a brand, … Behind-the-Scenes Content: Audience Engagement, Authenticity and StorytellingRead more
Live Streaming: Fan Engagement, Platform Selection and Content Ideas
Live streaming has emerged as a powerful tool for engaging fans, allowing creators to foster interactive … Live Streaming: Fan Engagement, Platform Selection and Content IdeasRead more
Engaging Blog Posts: Topics, Structure, and Audience Connection
Creating engaging blog posts requires a deep understanding of your audience’s interests and preferences. By selecting … Engaging Blog Posts: Topics, Structure, and Audience ConnectionRead more