Behind-the-scenes content offers audiences an intimate look at the processes and people that shape a brand, … Behind-the-Scenes Content: Audience Engagement, Authenticity and StorytellingRead more
Author: Zara Lark
Zara Lark is an indie artist marketing strategist with a passion for helping musicians amplify their presence in the digital world. With over a decade of experience in the music industry, she specializes in streaming growth and innovative promotional techniques. When she's not consulting, Zara enjoys discovering new sounds and supporting emerging talent.
Live Streaming: Fan Engagement, Platform Selection and Content Ideas
Live streaming has emerged as a powerful tool for engaging fans, allowing creators to foster interactive … Live Streaming: Fan Engagement, Platform Selection and Content IdeasRead more
Engaging Blog Posts: Topics, Structure, and Audience Connection
Creating engaging blog posts requires a deep understanding of your audience’s interests and preferences. By selecting … Engaging Blog Posts: Topics, Structure, and Audience ConnectionRead more
Tracking for Indie Artist Marketing: Setup, Tools and Effectiveness
Tracking for indie artist marketing is crucial for understanding audience engagement and optimizing promotional efforts. By … Tracking for Indie Artist Marketing: Setup, Tools and EffectivenessRead more